Guyanese Swag is thrilled to announce the launch of its lifestyle fashion brand for men, women, and children at guyaneseswag.com. The new brand seeks to help Guyanese raise awareness and promote pride in their country and culture.
The collection includes a vast array of vibrant clothing, shoes, and accessories which showcase the Guyana flag, map, coat of arms, and motto. Creative tribal-inspired designs in the country's colors bring the collection to life, shining a light on the Guyanese's pride in their culture.
The brand is the brainchild of Guyana-born Lakeshia Singh-McKay, a graphic and website designer now based in Florida USA. After migrating to the U.S., aged 10, she experienced bullying due to her foreign accent. Much to her disappointment, as she continued through life, she noticed a distinct lack of awareness around Guyana as a country, with people often mistaking it for Ghana in Africa or only associating it with the tragic fate of Jim Jones' followers Jonestown in 1978.
Singh-McKay wants to turn this perception around. She hopes to educate and inspire people to share in her heritage. Having spent 10 years helping entrepreneurs and business owners build and grow their own businesses online and inspired by her childhood experience, she is now raising the flag high for Guyana to shed light on the positive and joyous culture of her homeland.
"The time has come for Guyanese around the world to rise up and proudly celebrate who we are by paving the way for the next generation," she says. "It is important that we record our history by telling stories of our past while fostering a community around the globe that is proud to celebrate our origins: where we came from, who we are, and where we are going. One people, one nation, one destiny.”
Officially known as the Co-operative Republic of Guyana, the country is situated on the northern mainland of South America. It has a rich Caribbean culture born from the traditions of the indigenous tribes who call it home. Taking this heritage as inspiration, Singh-McKay has designed a whole suite of lifestyle products infused with the joy, color, and pride of Guyana.
From bathing suits to sneakers to mugs, towels, and aprons, you can now shop the entire collection of Guyanese Swag online. Wall art featuring stunning views of the Guyana Amazon rainforest, Fort Zeelandia, and Kaieteur Falls are also available, making perfect gifts for friends and family wishing to add a little flavor of Guyana to their home or office.